Conveying an idea is never easy.
In this case we wanted to improve the message of our previous “ne”, a logo that represented what we wanted at the beginning: clarity, certainty, weight and strength and, above all, it represented birth. For this reason, within the “n” there was a mountain, the earth, from which emerged a drop of essence that wanted to be everything for everyone.
But in these 5 years we have grown and we needed our logo to say more about who we are now and we believe that it has been achieved.
From the hand of Silvia Las Heras we meet again with our distributors and clients; and the result in a more feminine, simpler and more colorful identity, full of luxury, modernity, refinement and daring.
Silvia has managed to shed the previous image of what it did not need, of the weight that it no longer has. It has gone from being anchored and fixed to almost floating, with lightness and grace. This logo recognizes what it is, getting rid of what it is not meant to be.
When we speak of personal growth using only the mind, we speak of archetypes, but when we do it including the body we speak of metaphors.
There are more and more opinions and studies [1] in favor of accepting the fact that there is a part of your memory which exists engraved in your body, that lives from its action and determines in you a behavioral disposition and a mood that becomes a part of who you are. Body awareness means accepting this as an essential part of you.
As a person you live things that become part of the past. But is your body involved in keeping that memory? Mark Rowland –philosopher–, says it does, and also that once a situation occurs it remains recorded and stored in your body, becoming part of you.
The experience with people who have suffered brain injuries suggests that “our memory lives in the action of the whole body and that it arises from a behavioral disposition and a lasting state of mind which become a way of being”, which gives the feeling of existing as an individual to a person.